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Note – Jio Cinema App Has Taken Over Digital Broadcast Rights For IPL 2024 In India, Click Here To Advertise in IPL 2024 On Jio Cinema 

Being the biggest T20 league in the world, IPL comes with immense opportunities for advertisers and brands who are looking to target a huge number of people. IPL has broken the viewership record in 2023 through Digital Platforms as well as from the Television and it is believed that in 2024, the viewership number is going to be increased outstandingly.

IPL (Indian Premier League) is one of the major sports events of the year in India. It is also an immense moment for brands and advertisers to target a massive potential audience. About 44.9 Crore video views on IPL in 2023 watching it on Jio Cinema. This year in 2024, it is believed that the number of viewers on Jio Cinema App is going to drastically increase. Advertising in IPL 2024 is one of the prime branding ways to target a massive audience base and take your brand to the next level. With Tata Group being the official sponsor this time replacing Vivo and Jio Cinema the official digital broadcast partner of IPL 2024 – The biggest cricket season is coming back again with more entertainment, more action with 10 teams as In 2022 two new city teams Were introduced, i.e. Ahmedabad and Lucknow naming Gujarat Titans and Lucknow Super Giants.

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Why Brands Should Advertise In IPL 2024 On Jio Cinema App?

  1. Massive Viewership – Jio Cinema offers a massive audience pool of millions of people which offers the brands the unstoppable ad mileage.
  2. Sturdy Brand Recall – Indian Premier League (IPL) is one of the biggest sports events in India offering the advertisers loads of opportunities to get a huge brand recall and target their potential audience.
  3. Uninterrupted ROI – IPL Advertisements lets you help your brand get uninterrupted ROI, as your brand’s advertisement is being played during the IPL matches which in turn delivers you a grand return on your investment.
  4. Magnificient Engagement – Advertising in IPL 2024 offers you magnificent engagement with surrounding content from live matches to Pre & Post Live Show and Highlights.
  5. Target Your Potential Audience Zone – With Jio Cinema IPL Advertising, You can now target your potential audience base with different targeting available on Jio Cinema such as targeting the top Metro cities or zones like North Zone, South Zone, and many more.
  6. Cost-Effective – Advertising in IPL or we can say IPL advertisements have never been so cost-effective but with all-new Jio Cinema App, you can now start your ad in IPL with a marketing budget of as low as few lakhs.

Two New Teams Were Introduced In IPL 2022

1. Gujarat Titans:

Gujarat Titans Team Based From Ahmedabad and owned by CVC Capital Partners will be on the field playing in IPL 2024. With Hardik Pandya as the Team Captain, the viewers are waiting to watch the team play and excitingly waiting for the IPL 2024 to start.

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2. Lucknow Super Giants

Lucknow Super Giants is the cricket team based in Lucknow, Uttar Pradesh and Owned By Sanjiv Goenka of RPSG Group. The Team will be seen playing first time in IPL 2024. With KL Rahul as the Team Captain, the viewers are waiting for the league to start.

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Branding Spots On Jio Cinema In IPL 2024

Advertising in IPL 2024 can be a game-changer for your brand as this time the IPL will be more interesting, keeping in mind that people will not be able to attend the matches physically which boosts up the viewership on Jio Cinema.

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IPL Advertisement Branding Spots

There are different branding spots on Jio Cinema, the most famous ones are as follows:

Mid-Rolls Video Ads: This type of branding spot offers your brand video to run in between the program and live match breaks and is one of the famous amongst the advertisers. Mid Rolls increases your brand’s ad engagement rate and offers you a great ROI. Being the biggest pageant of cricket of India, IPL advertising on Jio Cinema is the one-stop solution for all the advertisers to get the most out of the tremendous cricket event with this branding spot.

Billboard: Just like any other outdoor advertising spot, Digital App Advertising has also their Billboard on the main content page. It’s a big banner of your brand which can be in a form of video, image, or photo carousel. Billboard can place at different content pages such as Home Page, Shows, Movies, Sports, News and etc.

Features: These are the non-clickable squeeze ups at key moments of the match. This type of IPL ad offers your brand High Visibility delivering you the required boost in the brand engagement.

Also Check – Advertising In IPL 2024 On Star Sports TV Channel

Interesting Facts About Advertising In IPL on Jio Cinema

  • IPL 2021 witness a 15% Increase In The Viewership On Disney+ Hotstar
  • Jio Cinema App has over 500 Million+ Viewership
  • Jio Cinema targets content in over 11 languages.
  • Target Your Potential Audience with different filters such as location, interests, gender and etc.
  • Choose from different Ad Formats according to your marketing goal.
  • 80% to 90% of sports viewers watch live sports and approximately 10% of users watch sports highlights.
  • Last Year IPL broke the record of viewership with over 250 Million+ users watching it on the Hotstar App.

IPL Advertising on Jio Cinema in India is an effective medium of branding and is used by various famous brands to reach their TG (Target Group). Jio Cinema by Viacom 18 is India’s best online streaming app whether it is TV shows/Movies or Sports. Jio Cinema has covered it all under one app. The App provides live online streaming service of matches of different sports such as IPL. In the world of Digital Advertising, In-App Advertising is doing wonders for brands, whether the aim is to reach the target audience, brand awareness, bringing traffic, or get app installs.

Advertising in IPL 2024 on Jio Cinema App is now easy & affordable. Big Media Kart is a leading IPL Advertising Agency in India that offers you an easy yet affordable platform to choose from various options to get your brand’s ad in IPL. With an expert staff, Big Media Kart provides you with the best advertising plan to start branding in IPL on Jio Cinema App all over India.

Advertise In IPL 2024 On Star Sports

 

Advertise With Influencer Marketing

 

 
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