Get Ready India! It’s Time to Rejoice!
Amidst all these Coronavirus Pandemic glooms, Cricket Fever is back again with the advent of the much-awaited jumbo event of the year. Yes, the Indian Premier League aka IPL 2024 is arriving with all the mega entertainment stored in it. Instead of 8 Teams, There Will Be 10 Teams Including Two New Teams From Ahmedabad and Lucknow, Naming Gujarat Titans and Lucknow Super Giants respectively.
With this, it brings enormous opportunities for the advertisers & the brands looking to reach a massive audience who would be glued to Jio Cinema App watching IPL 2024.
Here are the Top 8 Reasons why you should not miss this grand opportunity of advertising in IPL 2024 on Jio Cinema even if you own a local brand:
1. Mammoth Viewership On the Cards: Needless to say, Jio Cinema App is going to witness the maximum number of viewers this IPL 2024 season. The growth in viewership is expected to increase by 40% this year. In 2021, the viewership was increased by 15% giving a tough competition to the Television Viewership. Hotstar has already seen a huge surge in viewership amidst the previous lockdown season & with the advent of IPL 2024 on Jio Cinema, it is anticipated to further increase tremendously.
2. Low & Affordable Cost of Advertising: Believe it or not, Jio Cinema offers a very low & affordable cost of advertising in IPL 2024 that allows even SMEs & MSME’s to take part via advertising in such a mega event. Gone are the days, when it used to be so expensive & exorbitant to advertise in IPL. With Jio Cinema offering low entry barrier along with a plethora of customized & affordable ad solutions, now even a Local Brand can go Vocal within its extended territory of Target Audience.
3. Exceptional Engagement: With the mega event of the year, IPL 2024 on Jio Cinema App. promises the advertisers or brands an exceptional engagement. All credits to the nature of the game which is loved by millions accompanied by the massive subscribers’ base of the Jio Cinema app. Jio Cinema App + IPL 2024 – A combination deemed perfect.
4. Target Your Potential Market Clusters: Now with the availability of choosing the Cluster, you can easily reach your potential audience zone on Jio Cinema App during IPL Advertisements this year. The distinctive feature allows us to filter Zones like North Cluster or South Cluster that makes it easy for the advertisers to select & target only their potential audience zone.
5. Product Integration: IPL Advertising on Jio Cinema being quite flexible in nature provides you with an opportunity to easily integrate the landing page of your product with the platform making it convenient for your audience to interact with your product information while simultaneously watching the match.
6. Re-targeting the potential audience in other Hotstar programs: This special feature gives your brand a unique opportunity to re-target your potential audience in Non-IPL shows on Jio Cinema. This is the same prospective audience that once interacted with your Ad Information during the IPL match.
7. A perfect time to advertise: If you are the one who is planning to launch an offer or special product catering to this upcoming festival season, then IPL ads on Jio Cinema must be on the top of your advertising portfolio strategy. IPL 2024 is likely to begin in between March 2024 – May 2024. On top of that, the people who are still holding their money due to pandemic and were waiting for the market to get on its normal life will get an exciting opportunity to get their branding budget the right medium of advertising. The recovery rate is simultaneously rising too and things are almost back to the normal making the sentiments of the people back to positive resulting in increased spending power once again.
8. Grand ROI: Advertising Campaign in IPL 2024 on Jio Cinema App is a perfect medium to earn maximum returns on your investment. With the continuous rise in the Jio Cinema userbase accompanied with deadly IPL 2024 combination is bound to give your brand a top of people’s mind recall & hence, supreme returns on your investment.
All in All, IPL 2024 Advertisements on Jio Cinema App proved to be a duo made in heaven as 60% of the TV Viewers Watched IPL on Hotstar in 2024 with Unbeatble engagement.
Big Media Kart, a leading IPL Advertising Agency on Hotstar, commits to deliver the finest of IPL advertising services at the best rates on Jio Cinema with a 24×7 support for your brand.
To book your Ad Space in IPL 2024 on Jio Cinema App., visit www.bigmediakart.com now.
Look out for the Cool IPL stuff & accessories here & get ready to cheer for your favourite team!
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