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Why Advertising in IPL on Disney + Hotstar App – Digital Advertising in IPL 2020- A Leading OTT Advertising Platform
Advertising in IPL on Disney+ Hotstar is one of the best ways to target a massive number of people at a stance. Disney+ Hotstar is India’s leading and one of the most viewed OTT platform. Now, the local brands of India can also advertise in the IPL 2020 through the Hotstar App & can reach millions of local people with the utmost ease. Moreover, the cost of advertising in IPL on Hotstar in India is so reasonable & affordable that it has now been entitled to be the best local media in town to opt for advertising your product or service.
Disney+ Hotstar is the most-watched OTT app during the sports season due to its famous live streaming feature of popular sports tournaments events like Indian Premier League (IPL), ICC Cricket World Cup, ProKabbadi, and many other sports events. When it comes to sports, Cricket is the heartbeat of Indians, as it is popularly watched and played in every nook and corner of the country.
Why Advertise in Indian Premier League or IPL 2020?
IPL was started in India by BCCI and from then it has emerged as the most popular T20 league in the world.
Being the biggest T20 league in the world, IPL comes with immense opportunities for the advertisers and brands who are looking to target a huge number of people. IPL has broken the viewership record in 2019 and it is believed that in 2020 due to the COVID-19 pandemic, the viewership number is going to be increased outstandingly.
Advertising in IPL 2020 on Disney+ Hotstar is one of the most remarkable opportunities for the advertisers as the app was watched by more than 220+ million viewers in 2019 which is now believed is going to be increased drastically in 2020. Disney+ Hotstar provides an easy option to advertise in the IPL 2020 matches.
Disney+ Hotstar is an Indian VOD online streaming app and website which offers the best experience of TV Shows, Sports, and Movies in different languages according to your region. Hotstar provides full-length episodes and latest Bollywood and Hollywood movies and live sports streaming services of Cricket, ProKabaddi, Badminton and etc. The Hotstar App majorly operates in 9 different languages including the national language Hindi. Hotstar Advertising in India has developed such sturdy brand equity that this advertising media is trusted by brands, both established and upcoming.
When it comes to reaching the audience of India, Advertising in IPL 2020 seems to be the best option that targets the audience in their homes & gives your brand a strong positioning equal to advertising on National Television Channels. Advertising Cost In IPL 2020 is as low as ₹ 6 Lakh, one can easily start branding in between the IPL as Disney+ Hotstar provides it in a very budgeted manner. The Ads on Hotstar App are displayed in such a manner that it is showed to the user when he/she is engaged the most. IPL Advertising on Hotstar App in India Combines the power of TV-like engagement with digital-like segmentation. Segmentation can be done on various parameters like Identity-Based Targeting, Interest Profile Targeting, Advanced Targeting including the remarketing tools, a lookalike audience, custom audience, etc.
Advertising on Hotstar App in India is a dynamic medium of branding and is used by various brands to reach their TG (Target Group). Hotstar is India’s best online streaming app whether it is TV shows/Movies or Sports. Hotstar has covered it all under one app. The App provides live online streaming service of matches of different sports such as the ICC World Cup, ProKabaddi, Football and etc. In the world of Digital Advertising, In-App Advertising is doing wonders for brands, whether the aim is to reach the target audience, brand awareness, bringing traffic, or get app installs.
There are majorly two types of ad types available to advertise on the Hotstar app in:
- Display Ads
- Video Ads
Display Ads: As the name indicates, these ads give your brand the space to drive installs on your app or visit your product or contact you. These ads are of two types, i.e. Ads with Images and Ads Without Images. These ads work on the basis of CPM (Cost Per Mile). Display Ads can be run on two price models, i.e. Impressions and Clicks.
Video Ads: Video Ads are the best when you want to create brand awareness through a short message video about your product/service. Video Ads are also of two types, i.e. Bumper Ads and Mid Rolls Ads. Video Ads work on two price models, i.e CPM(Cost Per Mile) and CPCV(Cost Per Completed View)
- Bumper Ads: Bumper Ads are placed before the main program or event starts. These Bumper Video Ads are of 6 seconds or less.
- Mid Rolls Ads: Mid Rolls Ads are placed in between the main program or event. These Mid Rolls Ads are of more than 20 seconds. This ad medium helps the brand to increase awareness and boost up its recall value by advertising an engaging story video of their product/services.
Clubbing Hotstar Advertising plan with other media plans like Television Advertising, Radio Advertising, Cinemas Advertising & Outdoor Advertising gives your brand a 360-degree coverage over your targeted audience.
Advertising in IPL 2020 on Hotstar App is now easy & affordable. Big Media Kart is a leading IPL Advertising Agency in India that offers an easy yet affordable platform to choose from various options. With an expert staff, Big Media Kart provides you with the best advertising plan to start branding in IPL on Hotstar App all over India.
Still confused, Big Media Kart – The Best Hotstar App IPL Advertising Agency in India will help you to grab your targeted audience through a perfect customized & efficiently segmented ad plan.
Some Random Hotstar App Facts:
- Hotstar App has over 400 Million+ UserBase.
- 150 Million+ Unique Visitors on every sports event like IPL, ICC World Cup.
- 15 Million+ Video Impressions per day.
- 80% to 90% of sports viewers watch live sports and approximately 10% of users watch sports highlights.
- In Entertainment Category, 75% of the total viewers watch the preceding day episodes. 40%-50% of users follow the series on a daily basis.