Cinema advertising has been extremely effective when it comes to capturing the audience’s attention. The distinctive advantage of cinema advertising is that your audience is captive, local and completely focused on the screen. Unlike TV and radio, no one can change the channels. A local ad on the screen is effectively watched and absorbed by huge audience without distraction.
- Cinema-goers can’t change the channel or opt out of viewing, therefore higher concentration.
- Audience segmentation is possible i.e. advertisement can be selective and flexible.
- Mass publicity
- Suitable to reach out to a small geography as well as complete country.
Why PVR Cinemas?
- Unparalleled reach with 600 screens, 131 cinemas, 51, cities, 18 states.
- Premium audiences predisposed to spending on premium products.
- Caters to discerning and loyal audience base.
- Entertains over 80 million premium viewers annually.
Screen Wise Details:
|Cities / Town||Location||Multiplex / Cinema House||Screening Format||Audi Num||Capacity : Per Show|
|1||Chandigarh||Elante Mall||PVR Cinemas||Digital – J2K||1||186|
|2||Chandigarh||Elante Mall||PVR Cinemas||Digital – J2K||2||148|
|3||Chandigarh||Elante Mall||PVR Cinemas||Digital – J2K||3||243|
|4||Chandigarh||Elante Mall||PVR Cinemas||Digital – J2K||4||166|
|5||Chandigarh||Elante Mall||PVR Cinemas||Digital – J2K||5||166|
|6||Chandigarh||Elante Mall||PVR Cinemas||Digital – J2K||6||318|
|7||Chandigarh||Elante Mall||PVR Cinemas||Digital – J2K||7||200|
|8||Chandigarh||Elante Mall||PVR Cinemas||Digital – J2K||8||199|
Some Points To Be Noted:
- Minimum 3 rotations of 10 seconds each would be played per screen per day in the interval time or before the movie starts for a total campaign duration of 28 days = 4 Weeks in PVR Cinemas, Elante Mall, Chandigarh.
- Client will select the location of the ad i.e. before the movie starts or in the interval time.
- There are total 8 Screens in PVR Cinemas, Elante Mall, Chandigarh which ensures that minimum 24 rotations would run per day.
- Total rotations per day would vary from 24 – 45 depending upon the inventory availability for the upcoming week.
- Generally higher inventory ensures an average 40 rotations per day while lower inventory (usually in the case of a blockbuster movie) ensures an average 30 rotations per day in all 8 screens combined.
- The campaign usually starts from Friday with the new movie schedule every week.
- The client’s ad is required in Digital Mpeg2 Format for PVR Cinemas, Elante Mall, Chandigarh & has to be converted into this format if not done already.
- In case the ad needs to be converted, client has to give a link of MP4 Ad which BMK would convert the same into the cinema compatible format one time absolutely free.
- Censor certificate is needed & mandatory to broadcast the ad in all the cinemas.
- If the censor certificate is not ready, client needs to inform BMK at least 14 days prior to start of the campaign since BMK will take all possible measures to get the censor certificate for your ad one time absolutely free of cost. Censor certificate takes time to get ready.
- There can be deviations in the above plan with respect to availability of audis, on the spot terms & conditions of different cinemas etc. at the time of booking.