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Why Advertising On Sony LIV App in India
Sony LIV is an Indian VOD (Video-On-Demand) online streaming app owned by Sony Pictures Networks. Sony LIV offers content curated from last 18 years from the various channels of Sony Networks such as Sony TV, Sab TV, Sony Set Max, Sony Ten, Sony Pix, etc. Sony LIV app provides more than 40,000 hours of television content and 700+ movies with original super hit web series such as Scam 1992, Undekhi, JL50 and many more hit series and movies.
Now, the local brands of India can also advertise on Sony LIV App & can reach millions of local people with the utmost ease. Moreover, the cost of advertising on Sony LIV App in India is so reasonable & affordable that it has now been entitled to be the best local targeting digital media in town to opt for advertising your product or service.
Moreover, Sony LIV is one of the prime Indian General Entertainment online VOD (Video-On-Demand) streaming app and website that offers thousands of hours of original video content such as web series, movies, daily soaps, comdy shows in different languages according to your region from the leading Content Producers and Publishers – Sony Pictures Network. Sony LIV App Advertising has developed such sturdy brand equity that this advertising media is trusted by brands, both established and upcoming.
When it comes to reaching the local audience of India, Advertising On Sony LIV App In India seems to be the best option that targets the local audience in their homes & gives your brand a strong positioning equal to advertising on National Television Channels. The Ads on Sony LIV are played in such a manner that it is broadcasted to the user when he/she is engaged the most. Advertising on Sony LIV in India Combines the power of TV and Radio-like engagement with digital-like segmentation. Segmentation can be done on various parameters like Identity-Based Targeting, Interest Profile Targeting, Advanced Targeting including the remarketing tools, a lookalike audience, custom audience, etc.
Advertising on Sony LIV App is a dynamic medium of branding and is used by various brands to reach their TG(Target Group). Sony LIV has got thousand of hours of video content inclusive of famous movies and web series such as Scam 1992, Lovebytes, you name it and Sony LIV App has covered it all under one app. In the world of OTT Advertising, In-App Advertising is doing wonders for brands, whether the aim is to reach the target audience or get app installs.
There are majorly two types of ad types available to advertise on the Sony LIVApp in India:
- Display Ads
- Video Ads
Display Ads: As the name indicates, these ads give your brand the space to drive installs on your app, visit your product, or contact you. Display ads or Banner advertisements are Ads with Images. These ads work based on CPM (Cost Per Mile).
Video Ads: Video Ads are the best when you want to create brand awareness through a short message video about your product/service. Video Ads are also of two types, i.e. Bumper Ads and Mid Rolls Ads. Video Ads work on CPM(Cost Per Mile)
- Bumper Ads: Bumper Ads are placed before the main program or event starts. These Bumper Video Ads are of 6 seconds or less depending on the app.
- Mid Rolls Ads: Mid Rolls Ads are placed in between the main program or event. These Mid Rolls Ads are of more than 20 seconds. This ad medium helps the brand to increase awareness and boost up its recall value by advertising an engaging story video of its product/services.
Clubbing Sony LIV Advertising plan with other media plans like Television Advertising, Radio Advertising, Cinemas Advertising & Outdoor Advertising gives your brand 360-degree coverage over your targeted audience.
Advertising on Sony LIV App in India is now easy. Big Media Kart is a leading Sony LIV App Advertising Agency in India and offers an easy yet affordable platform to choose from various options. With an expert staff, Big Media Kart provides you with the best advertising plan to start branding on Sony LIV all over India.
Big Media Kart lets you advertise on Sony LIV App in different cities such as
Advertising On Sony LIV In Delhi, Advertising On Sony LIV In Chandigarh, Advertising On Sony LIV In Mumbai, Advertising On Sony LIV In Jaipur, Advertising On Sony LIV In Bengaluru and other cities and states.
No matter how local is your brand, it’s easy to reach with the digital power of Sony LIV App Advertising. For instance, your Brand is based in Chandigarh and you want to just target the local audience of Chandigarh, you can do it by advertising on Sony LIV in Chandigarh using various filters available to you.
Still confused, Big Media Kart – The Best Sony LIV App Advertising Agency in India will help you to grab your targeted audience through a perfect customized & efficiently segmented ad plan. We offer the best Sony Liv Advertising Rates
Some Random Sony LIV App Facts:
- Sony LIV App has over 250 Million+ Monthly Active UserBase.
- 75 Minutes Average Session Time Per User.
- Video Content In Different Languages