Advertising on Hotstar App – OTT Advertising Platform
Hotstar is an Indian VOD online streaming app and website which offers the best experience of TV Shows, Sports, and Movies in different languages according to your region. Hotstar provides full-length episodes and latest Bollywood and Hollywood movies and live sports streaming services of Cricket, ProKabaddi, Badminton and etc.
Advertising on Hotstar App is a dynamic medium of branding and is used by various brands to reach their TG(Target Group). Hotstar is India’s best online streaming app whether it is TV shows/Movies or Sports. Hotstar has covered it all under one app. The App provides live online streaming service of matches of different sports such as ICC World Cup, ProKabaddi, Football and etc. In the world of Digital Advertising, In-App Advertising is doing wonders for brands, whether the aim is to reach the target audience or get app installs.
There are two types of ad types available to advertise on Hotstar app:
- Display Ads
- Video Ads
Display Ads: As the name indicates, these ads give your brand the space to drive installs on your app or visit your product or contact you. These ads are of two types, i.e. Ads with Images and Ads Without Images. These ads work on the basis of CPM (Cost Per Mile). Display Ads can be run on two price models, i.e. Impressions and Clicks.
Video Ads: Video Ads are the best when you want to create brand awareness through a short message video about your product/service. Video Ads are also of two types, i.e. Bumper Ads and Mid Rolls Ads. Video Ads work on two price models, i.e CPM(Cost Per Mile) and CPCV(Cost Per Completed View)
- Bumper Ads: Bumper Ads are placed before the main program or event starts. These Bumper Video Ads are of 6 seconds or less.
- Mid Rolls Ads: Mid Rolls Ads are placed in between the main program or event. These Mid Rolls Ads are of more than 20 seconds. This ad medium helps the brand to increase awareness and boost up its recall value by advertising an engaging story video of their product/services.
Combining Hotstar Advertising plan with other media plans like Television Advertising, Radio Advertising, Cinemas Advertising & Outdoor Advertising gives your brand a 360-degree coverage over your targeted audience.
Advertising on Hotstar App is now easy. Big Media Kart offers an easy platform to choose from various options. With the well-experienced staff, Big Media Kart provides you with the best advertising plan to start branding on Hotstar.
For instance: Your Brand is based in Chandigarh, and You want to advertise on Hotstar in Chandigarh. Big Media Kart will help you to grab your targeted audience through a perfect ad plan.
Some Random Hotstar App Facts:
- Hotstar App has over 300 Million+ UserBase.
- 120 Million+ Unique Visitors on every sports event like IPL, ICC World Cup.
- 10 Million+ Video Impressions per day.
- 80% to 90% of sports viewers watch live sports and approximately 10% of users watch sports highlights.
- In Entertainment Category, 75% of the total viewers watch the preceding day episodes. 40%-50% of users follow the series on a daily basis.