Description
Advertising on JioHotstar App – OTT Advertising Platform
JioHotstar is an Indian VOD online streaming app and website that offers the best experience of TV Shows, Sports, and Movies in different languages according to your region. JioHotstar provides full-length episodes and the latest Bollywood and Hollywood movies, and live sports streaming services of Cricket, ProKabaddi, Badminton, etc.
Advertising on the JioHotstar App is a dynamic medium of branding and is used by various brands to reach their TG(Target Group). Hotstar is India’s best online streaming app, whether it is TV shows/Movies or Sports. Hotstar has covered it all under one app. The App provides a live online streaming service of matches of different sports such as ICC World Cup, ProKabaddi, Football, etc. In the world of Digital Advertising, In-App Advertising is doing wonders for brands, whether the aim is to reach the target audience or get app installs.
There are two types of ad types available to advertise on the JioHotstar app:
- Display Ads
- Video Ads
Display Ads: As the name indicates, these ads give your brand the space to drive installs on your app or visit your product or contact you. These ads are of two types, i.e. Ads with Images and Ads Without Images. These ads work on the basis of CPM (Cost Per Mile). Display Ads can be run on two price models, i.e. Impressions and Clicks.
Video Ads: Video Ads are the best when you want to create brand awareness through a short message video about your product/service. Video Ads are also of two types, i.e., Bumper Ads and Mid Roll Ads. Video Ads work on two price models, i.e., CPM(Cost Per Mile) and CPCV(Cost Per Completed View)
- Bumper Ads: Bumper Ads are placed before the main program or event starts. These Bumper Video Ads are of 6 seconds or less.
- Mid Rolls Ads: Mid Rolls Ads are placed in between the main program or event. These Mid Rolls Ads are of more than 20 seconds. This ad medium helps the brand to increase awareness and boost up its recall value by advertising an engaging story video of their product/services.
Combining JioHotstar Advertising plan with other media plans like Television Advertising, Radio Advertising, Cinemas Advertising & Outdoor Advertising gives your brand a 360-degree coverage over your targeted audience.
Advertising on the JioHotstar App is now easy. Big Media Kart offers an easy platform to choose from various options. With the well-experienced staff, Big Media Kart provides you with the best advertising plan to start branding on JioHotstar.
For instance: Your Brand is based in Chandigarh, and you want to advertise on JioHotstar in Chandigarh. Big Media Kart will help you to grab your targeted audience through a perfect ad plan.
Some Random JioHotstar App Facts:
- JioHotstar App has over 300 million users.
- 120 Million+ Unique Visitors on every sports event like IPL, ICC World Cup.
- 10 Million+ Video Impressions per day.
- 80% to 90% of sports viewers watch live sports, and approximately 10% of users watch sports highlights.
- In the Entertainment Category, 75% of the total viewers watch the preceding day’s episodes. 40%-50% of users follow the series on a daily basis.
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